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photographer

Meet Our Resident Artists

Meet Our Resident Artists

There is a great lineup of talent that we have at The Production Studio. We love the creativity that comes out of our spaces and not just in the various productions and photographers, models and MUAs that come through our spaces.

Here are all 8 bios of the resident artists who produce great work every day Paul BucetaRick Oliver Fitness PhotographyPires PhotographyFigura Nua. Steve Roberts, RJA Photography, Billy Vasilios and Rayven Martinez. We have all of these profiles now hanging up in the common area of the studio to showcase who they are, their talent and their work.

If you want to inquire about our residency program, take a look online at www.productionstudio.ca/residency

A Closer Look @ Our Spaces

A Closer Look @ Our Spaces

The Production Studio is located on the west end of Toronto minutes from Sherway Gardens. Our 8500 sq ft building offers 4 unique studio spaces ranging from 1100 to 3200 sq ft. complete with 2 kitchenettes, washrooms.

All studios come with a raised shooting platform, a Hollywood mirror, makeup station, portable speakers, change tent, clothing rack, 4 c-stands, sand bags and extension cords.

Book online at www.productionstudio.ca/booking or email us with inquires at sales@productionstudio.ca

If you would like to rent out the entire building (studios 1-3 and kitchenette), the day rate is $700 CDN and a discount for multiple days. 

Please take a look at our galleries below with floor plans and specs for each space, photos from various angles and daylight availability.

If you are a photographer looking for space, we offer a great residency program. It offers a cheaper rate to use our studios and a consistent location to help you build your brand.

Kitchenette

Studio 1 - 1100 sq ft

Studio 2- 1100 sq ft

Studio 3- 1100 sq ft

Studio 4- 3200 sq ft

Back in Our Studios - PETER HURLEY - The Headshot Intensive Toronto

Back in Our Studios - PETER HURLEY - The Headshot Intensive Toronto

A 2 day headshot knowledge infusion extravaganza! Want to go Intensified? Add a 3rd day to the mix and really dig into your portrait shtick.

This course is designed for every level photographer from amateur to pro as long as you understand camera basics, this isn't a technique course in camera settings, but a mind blowing course in handling any subject that has stepped into your frame. Yes, the workshop is geared toward headshot photography, but all of this stuff applies whether your subject is 3 feet in front of your camera or 30 feet in front of it, so I believe any portrait photographer needs to utilize this information as part of their director's toolkit whenever shooting portraits. Although I believe the information is ground breaking, any photographer at any level will truly benefit from attending. 

In this workshop you’ll learn the in’s and out’s of my workflow, direction, shooting style and business sense. It's a soup to nuts approach on how to crank out one good portrait after another. We’ll immerse ourselves completely into the action as we apply these ideas in order to enhance your shooting style and up your game immensely.

In a nutshell, THE HEADSHOT INTENSIVE is designed for the photographer looking to gain beneficial knowledge from the leader in the headshot genre in order to develop a new skill set when photographing people. So whether photography is your full time gig or you are a passionate hobbyist who can’t seem to put your camera down, this workshop is for you. 

The Headshot Intensive is also the breeding ground for my team of talented Headshot Crew Associate Photographers. We've launched a global initiative to create an elite crew of headshot photographers worldwide. Interested? Sign up for a free account now. Anyone can register and if you upgrade into my Protégé Core Coaching Program you'll receive a 30 Day Free Trial. All photographers who take the workshop will get six months free(approx $120 value) in the Headshot Crew Protégé Coaching group and earlybirds(the first 4 people to sign up) will get a year free.($199 value) Those interested in becoming a Headshot Crew Associate photographer will work closely with Peter to create a portfolio worthy for inclusion into the Headshot Crew Associate Photographer Program for their target market.

Some Topics Include:

• Lighting Hurley-Style

• My belief in being 90% Therapist and 10% Photographer

• The necessity of being a Jack of All Trades

• Performing The Chameleon Approach

• Applying Sherlock Holmesing to the mix

• Digging into Micro-Expression

• Creation of Residual Laughter

• Direction by Mis-Direction

• Hurleyisms

• The HURLEY Headshot System of directing your client from shot to shot

• The Shoot: You’ll apply the ideas laid out to you by applying these ideas on the second day of the workshop. Game Plan & Business Know How: Building a road map to develop your business

• Pricing your work into your target market and ground rules for handling your customer service. The Final Product: Retouching, printing and delivery of the final product.

• Headshot Crew: Peter will discuss his global plan and your shot to capture your target market by becoming a Headshot Crew Associate photographer. The goal is to have each photographer that is interested in building their headshot business become part of the Headshot Crew referral program, using it as a marketing tool to build their headshot clientele through referrals from their own Headshot Crew micro-site.  

What You'll Need:

A DSLR, mirrorless or medium format digital camera and basic knowledge of how to use that camera. You’ll want a decent headshot lens to go along with it, so I generally like a minimum of 85mm for full frame DSLR’s and 100mm and above for medium format cameras. Generally I roll with a 70-200mm on my full frame DSLR, so have something that can hit that range if you are on a zoom or a prime in that neighborhood.Everyone should bring a laptop and/or external hard drive with them to the workshop in case you want to shoot tethered, take notes or transfer files, etc. I love shooting on a tripod, so if you have one that can reach above 6' then bring it along with a nice ball head. If you don't then don't sweat it, but I'm going to be giving you umpteen reasons why you should be using one. You can check out my gear page for my recommended Feisol/Arca Swiss combo: www.headshotcrew.com/gear

We've had everyone from beginner to professional go through this workshop and the ideas presented are so unique that they work for everyone no matter how far along you are in your career.  Get a good nights sleep prior to coming up to the intensive! We usually go from 10am in the morning until lunchtime, come back and do a session until dinnertime. After dinner we'll come back and keep the info pouring in until around 10 or 11pm. The second day runs from 10am to 6pm. We do break for lunch and will be shooting all afternoon, so be ready for a busy weekend. No food is included with the workshop fee. Cost and Scheduling:

The price for attending this phenomenal weekend workshop is $1500 and payment is due in full when signing up. ALL PAYMENTS ARE IN US DOLLARS. 

It’s an amazing value for anyone interested in taking their portrait photography to new heights. However, I want to add even more value for those attending:

The Real Deal: 

• Any photographer that is one of the first 4 to sign up for any Intensive will receive an earlybird bonus of one free year on headshotcrew.com at the Protégé level.($199 value) If you are wondering if you qualify for this just ask. Don't worry, if you don't make the cut all additional attendees will receive 6 months free.(approx $120 value)       

• All participants will receive a promo code for 1/2 off THE ART BEHIND THE HEADSHOT DVD and/or Illuminating the Face download($150 value each).

• B&H has sponsored the workshop, so we will be giving away at random one $50 gift card to a lucky participant from my favorite store on planet earth.

Get your own Headshot by Peter Hurley! Each photographer will get in front of my camera at some point during the workshop and I'll personally shoot a SHABANG'in headshot of you. I can't stand photographers who don't put a nice shot of themselves on their about or bio page, so I'm making sure each of you have one! You'll get a unique perspective from being in front of my camera as well. This allows you to understand exactly what your clients are going through and it's proven to be a powerful experience. It has been one of my favorite portions of the course and a real eye opener for past attendees, plus it's $2000 for a new client to step in front of my lens, so there is definitely some major value in it for you there! All Headshot Intensive upon graduating will be dubbed a Bachelor in the Fine Art of Shabanging(BFAS) in the Headshot Crew Coaching Program! Prepare to be added to this prestigious group that have attended the workshop. The BFAS label and any free months you are to receive as an attendee will be added after you've completed the workshop. 

My goal for the course is that each photographer receives a tremendous amount of value out of taking the workshop, so if you have any questions whatsoever, feel free to contact me personally at 212.627.2210. Use the links on the right to register for your desired workshop and lock in any promotions you may receive.  

In case you are interested The Headshot Intensified is an added extra 3rd day where you spend time with me one on one in order to drive all these concepts home. It that costs an additional $750 and limited to only 8 photographers. Feel free to add the extra day to your cart or feel free to sign up for it separately if you have previously taken The Headshot Intensive. 

I feel strongly that the workshop is appropriately named, so I hope you are ready for an INTENSE weekend of non-stop information coming your way! 

I'll be emailing you with ant other logistics for the weekend during the week preceding your chosen workshop, should you have any questions beforehand definitely reach out to me via email or call the studio.

No food is included with the workshop fee. We go out to a local restaurant for lunch and dinner on Saturday and lunch on Sunday. 

Due to workshops selling out regularly we require payment in full in order to keep your spot and snag any time sensitive discounts. All payments are non-refundable, so don't give me your $ until you are certain you are ready to roll!However, should you need to reschedule, inform me at least at least 2 weeks prior to your scheduled intensive and I will apply your fee toward the workshop of your choice in the future or figure out something that is fair for both of us. I usually have a waiting list, so if something comes up that causes the need for you to cancel then chances are we'll get your spot filled right away and I'll be able to provide you a refund if that is the case.

So, are you ready to get serious about your people photography? 

Get it going, each workshop is limited to ONLY 12 photographers plus I have 1 spot for those who can't get enough of me and want to take it for 1/2 price a second time, so grab a spot as soon as you decide you are ready to roll! All my workshops have been selling out, so don't get caught on the short end of the stick. Those who want to take it a 2nd time and grab that spot for 1/2 off just contact me before registering.

Reserve your spot today!  
Simply click the button on the right the corresponds to your desired workshop to register by firing up a credit card.  

Questions? Feel free to email us or call the studio at 212.627.2210. I'm happy to answer any questions you may have, I want everyone to be 100% informed prior to coming to the workshop. 

I am traveling the world with the workshop, so sign up for your desired venue and as soon as a studio is secured we'll be letting everyone know where we'll be.

If you are coming to NYC here's my NY studio address:

Peter Hurley Photography Studio  
134 W 26th Street, Suite 1203  
New York, NY 10001

We start each day at 10am in the NY studio for Headshot Intensives outside NYC I will be emailing you with logistics. 

The closest hotels are right on 26th Street between 6th & 7th Aves:

The Hilton New York Fashion District

Holiday Inn Manhattan 6th Ave - Chelsea

Looking forward to seeing you at The Headshot Intensive! 

Thanks!  
Peter

Video of the Signature Series Workshop w/ Paul Buceta @ The Production Studio

Video of the Signature Series Workshop w/ Paul Buceta @ The Production Studio

Here is a video that we put together to show what we do in our intensive and Signature Series workshops. We want to create the best environment and talent to help you achieve your goals as a photographer, to help build your book and to allow you to have fun while doing it. For more information and to register for workshops check us out online at www.productionstudio.ca/workshops or www.meetup.com/ProdStudioTO 

Don't forget that we can also assist you with all of your studio rental or commercial needs. You can find more information about that at www.productionstudio.ca

We Welcome Rayven Martinez - Resident Artist

We Welcome Rayven Martinez - Resident Artist

Filmmaker + Fashion/Fine Art Photographer and Cinematographer in Toronto, Canada.
(Fashion, Editorial and Commercial)

Rayven’s love for imagery began with a Canon A1 in High School shooting for Yearbook Yearly and School Sport Meets. After Graduating High School he had upgraded to a Canon 10's 35mm SLR with Prime Lenses started shooting Events. He had taken Art Workshops in his early 20's from Painting to Sculptor. Since those fledgling days, Rayven expanded his horizons to the Film Industry and found himself Directing, Managing and Producing Videos, while maintaining his passion for Photography. He has work for Grants such as BravoFact, MuchFact, OAC (Ontario Art Coucil), The Canada Council for the Arts, Tele Film and OMDC (Ontario Media Developement Corporation).Some of his clients include: Sony, Visa, Samsung, Rogers and TIFF.

On the side, this shutterbug can be found watching films from his Criterion Collection, Animations by Studio Ghibli and Tim Burton. He loves Horror movies from Director Dario Argento's Films, to Old Classics to New. A Collector of Vintage Films and Cameras, his most current set includes a Horseman VCC Converter Tilt-Shift and Polaroid SLR 680.

Rayven knows how to stay on the Budget learning from working as Producer and Production Manager on Commercials and Music Videos. He also knows how to work on a pressure specially important Deadlines!

Written by Roseanne Dela Rosa Ricasio (Editor Wedding Bell)

For inquiries please contact: Rayven@rayvenphotography.com
Website: www.Rayvenphotography.com (Under Construction)
Porfolio: www.500px.com/Rayven

SAMPLE WORK

Importance of Studio Space for Photographers

Importance of Studio Space for Photographers

The studio is a professional photographer’s second home away from home.  It could even be located in your actual home, but it should be a setting that you can feel secure and free of distractions.  Designing your studio space is also important, it should look and feel separate from a bedroom, for example.  It needs to be built around productivity, so we’re here to give you some tips on what is best to focus on for building the perfect photography studio.

Residency Program

The Residency Program at The Production Studio is a great way to start utilising a space where you have little overhead and can run your photography business out of. Meeting clients in a professional space can help you land the deal and give you a home base to operate out of. For more information on the residency program click here. Remember, with 4 spaces to shoot out of there will always be one available and we can make any custom package to suit your needs.

Maximizing Space

When it comes to renting out a studio space for photography, space is everything.  Don’t underestimate the importance of space to work, move, and think in.  This is about comfort and the ability to grow as a photographer.  Space also allows for more creative freedom, capturing your subjects without relying on zoom too heavily is key.  Headspace is also important, try to get a place for your studio that has elevated ceilings to really take control of your lighting.

Convenience and Class

Where your studio is located is almost as important as the studio itself.  If you only focus on the cost of rent, you might end up with a studio that is either located in a spot that is not in close proximity with your own house or is located in a drab industrial district, which could turn off clients.  Appearances can and do matter, so consider this when planning your studio location.

Controlling your Craft

Sunlight is certainly ideal, however controllable light is more vital.  So, in the event that you have access to common light that you can't control, it’s better to pick a spot you'll need to falsely light that you can control.

Expansive, upscale, open gathering places are super helpful for a photography studio.  A flatscreen TV makes a pleasant expansion to the waiting room – demonstrating your portfolio pictures or motivating art videos.

The camera room ought to be separate from the business room.  If not totally discrete, the two ought to be isolated by separation or themes.  The main thing you ought to do in the camera room is shoot. Everything else needs to happen elsewhere.

A changing area is another great idea.  The changing area ought to offer good security and ideally, be no less than a porta-john to consider simple outfit swapping.  The changing area ought to offer a little seat and table and in addition places to hang garments. A lavatory can serve as a changing area insofar as it's sufficient for allowing a person to stretch their arms and legs around.

Intangibles

A reliable power grid. You ought to expect that a normal studio will utilize significantly more power than the customary office workspace.  By and large the camera room ought to be white, dark, dim or nonpartisan in shading. This keeps away from inadvertent reflections.  And, finally, keep your studio stocked with lots of comforting items for all the senses: healthy snacks, beverages/alcohol, mints, and music playlists for different personalities.

Studio 4 - A Great Creative Space

Studio 4 - A Great Creative Space

Our 4th studio space has opened and has lends itself to many creative and commercial projects. Spanning 3500 sq ft, this space has already been used for photography and video projects.

Combined with our existing 3 spaces, The Production Studio now offers over 8500 sq ft of shooting space, two load in bays, two kitchenettes and 4 bathrooms. Contact us at sales@productionstudio.ca for a custom quote or for more information.

November 25th e-letter - Take a look and subscribe online

November 25th e-letter - Take a look and subscribe online

Take a look at our latest e-letter online to check out the great workshops we have lined up.

Subscribe below to stay informed about changes to our studios, special pricing and upcoming workshops.

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